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LOOF: Safe & Efficient Hair Tool Solutions for Global Consumers
Originating from Shenzhen, China, LOOF sets the standard for professional hair tools. Guided by our core principles of Learn, Innovate, Advance, we uphold values of Professionalism, Reliability, Efficiency, and Service. Our mission is to deliver safe, high-performance hair tool solutions worldwide as we progress toward our vision: Leading the Global Professional Hair Tool Industry.
Founded in 2009 as Shenzhen Nameizi Electric Co., Ltd., LOOF strategically expanded to Dongguan in 2018 with a dedicated production base and integrated supply chain.
With over 100 global patents and compliance with international certifications (CE, FCC, RoHS), LOOF redefines professional reliability for stylists and users worldwide. Our hair extension tool series has become the global benchmark, now distributed across 50+ countries and regions.
Our Range
Our philosophy is clear: LOOF delivers reliable professional hair tools backed by 17 years of R&D and manufacturing excellence. Our flagship Professional Hair Extension Series sets the global industry benchmark. We continuously innovate across core categories – flat irons, curling wands, thermal combs – with uncompromising focus on safety, performance, and rigorous international certifications.
We engineer products that enhance styling results and user experience. As committed quality guardians, we ensure compliance with CE, FCC, RoHS safety standards while building eco-conscious production systems.
Trusted by stylists, salons, and distributors worldwide, our products meet regional regulations across 50+ markets including Europe, North/South America, Southeast Asia, and Australia.
What sets us apart? We speak your language. Recognized as solution providers, we’re known for efficient, salon-grade tools. Most importantly – need customization? Contact us to:Modify product specifications，
Adjust functional designs and Develop bespoke solutions
With dedicated R&D teams and agile manufacturing, we deliver tailored orders with flexible minimums.
Company Culture
Connected
A connected company culture is one where every employee feels accepted, valued, and has a sense of belonging. Employees at connected companies are able to share ideas quickly and work together easily. Companies with a connected culture have engaged employees that share common goals.
Inclusive
Diversity and inclusion is a hot topic in HR and recruitment, and it’s also a key priority for plenty of companies. In an inclusive working environment, diversity is always welcomed and appreciated.
Happy
It’s not enough for employees to be satisfied—you want them to be happy at work and enjoy what they do.
Respectful
In a respectful workplace, employees are encouraged to express opinions and ideas without interruption.
Meet Our Team
Discover the dedicated professionals behind our brand.
HuaBin
General Manager
1.Senior hairdressing tools expert
2.20+ years serving foreign clients
3.Unique insights in hairdressing industry
Zhu Guanghui
Factory Manager
1.Technical background
2.15-year production management experience
3.20-year industry experience
Zhou Youkuan
Injection Molding supervisor
1.15-year plastic injection molding management
2.Efficiency & cost control focus
3.Lead efficient injection molding team
Zhang Jianhui
Warehouse Supervisor
1.12 -year warehousing logistics vet
2.Expert in material control & risk alert
3.99% daily storage/retrieval precision
Chen Gao
Quality Supervisor
1.12 -year quality management veteran
2.Keen quality risk insight
3.Lead efficient quality control team
Wang Yong
Production supervisor
1.10-year production management
2.Cost & capacity optimization expertise
3.99%+ order delivery guaranteed
Witness the birth of a brand
In 2018, LOOF launched its strategic manufacturing facility in Dongguan, spanning 50,000 square feet (5,000 sqm).
Style that Lasts
Elevate Your Beauty Business with Our Curling Tools
Discover how our innovative hair curlers can transform your product line and boost your sales. Connect with us today to learn about our wholesale opportunities and partnership options. We’re here to support your success in the beauty industry.
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